About Ethal
Constantly innovating to provide value-driven products - competitively and consistently for Ethiopian families.
Crafting Excellence Since 2014
Founded with a simple mission: to create the highest quality aluminum cookware for Ethiopian families. What started as a small operation has grown into the region's leading manufacturer of premium cookware solutions.
Our state-of-the-art facility combines traditional craftsmanship with modern manufacturing techniques, ensuring every piece meets international quality standards while remaining affordable.
Core Values
The principles that guide everything we do and drive our commitment to excellence.
Integrity
• Commit to highest level of ethical and professional standards.
• Build relationships based on trust by being fair in communication and transaction.
• Manage company resources efficiently.
Teamwork
• Work as one team and drive our collective energy to drive performance.
• Develop one another through apprenticeship and mentoring.
• Ensure empathy and respect in all interaction with your colleagues.
Innovation
• Apply new management practices to drive organizational performance.
• Adopt and invest in new technologies to maintain competitive edge.
• Adopt a learning / intellectual curiosity mindset.
Excellence
• Combine bold thinking with a practical approach to deliver results.
• Embrace on ownership mindset by taking responsibility and translating decisions to actions.
• Sustain a meritocratic culture that rewards people on individual and collective performance.
Milestones of Excellence
From a small startup to East Africa's leading cookware manufacturer
Foundation
Established Ethiopia’s first aluminium circle manufacturing facility, marking the beginning of ETHAL’s journey in sustainable aluminium cookware.
Expansion
Doubled aluminium circle manufacturing capacity to meet growing domestic demand.
Diversification
Ventured into aluminium cookware manufacturing and commenced operations at a second facility in Tulefa, Ethiopia.
Scale-Up
Expanded cookware and circle production capacity once again and introduced aluminium kettles to the product line.
Innovation
Commissioned a 30 TPD induction furnace, transitioning to a 100% renewable energy–based manufacturing process.
Digital Era
Launched ETHAL’s online presence and e-commerce platform, making our products more accessible to customers across Ethiopia.
Our Mission
To help people cook better by consistently innovating and delivering affordable, durable, and trusted aluminum cookware-built on integrity, teamwork, excellence, and commitment to our customers.
Our Vision
To be the No. 1 choice for every Ethiopian household by offering a diverse range of high-quality, reliable, and value-driven cookware that meets every customer's needs.